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Velberry

Used in 2 formulas

CAS 54889-63-3

About this material

Velberry™ is a soft sweet chemical with a red fruit character. It has some similarities to raspberry ketone but with interesting whisky and green facets. This can be a particularly useful material when an alternative is needed to the classic (but discolouring) vanillin and heliotropin. Velberry adds volume and body to a scent and can be used in very large doses (particularly in functional fragrances). The price is incredibly good and has virtually no regulatory barriers to widespread use. In BASF's own words: “The gourmand character combines soft, powdery notes with freshness and red fruits. Showing good stability in all applications, the top note material has an excellent blooming effect.” … — Fraterworks

Usage in formulas

0.77%
Min
1.64%
Average
2.52%
Max

The 792nd most used material of 1414 in the catalogue, present in 2 of 806 formulas. A signature material: whoever uses it means to.

Where it actually lives

The share of each family's formulas that contain it. Not how often it appears, but how indispensable it is inside that family.